For a small, personal site, these settings may be fine as they are. However, settings like the maximum number of pages crawled under “Limits” is something you may want to alter for bigger projects. However, this is not the primary purpose of your title and meta description. Broken links occur when a third-party resource to which you link ceases to exist.

Page titles and title tags

Your SEO audit services include SEO support and training from our team. So, if you need someone to walk your developers through a fix or need someone to explain a fix, we’re here to assist. Robb has helped over 350+ companies build their businesses online and is responsible for building Flying V Group into one of the premier marketing agencies in the United States. Robb and his team have managed over $10M in marketing budget and continue to accelerate the growth of clients’ businesses.

Agency experience

It involves refining the content and structure of your site and aligning with search engine algorithms to improve your rankings. “The right SEO Anomaly SEO audit tool is not just about highlighting what’s wrong with your site; it’s about understanding the holistic picture. From the technical intricacies of on-page elements, the depth of backlinks, to even the user experience. As you discovered, this free SEO audit template includes a list of the most important steps to perform when conducting a full-scale website audit. Crawl errors prevent search engines from accessing your site’s pages.

Tools like KeywordsFX, LSI graph, or even related searches and Google autosuggest are great for helping you come up with related keywords. You should be looking for keywords in the title tag and meta description during your SEO audit, as well. These show up in the search results and can give users and search engine crawlers context to what your page contains.

• For those with more technical experience, Semrsh’s Site Audit Tool is a very thorough reporting option, but getting started for free does require jumping through a few hoops.
• You can use this information to create more content focused on easy-to-grow plants and drive more traffic to your site.
• If your goal is to improve your content’s visibility and relevance, an on-page SEO audit is invaluable, especially for content-heavy websites.
• Before we move on to the next step, identify which pages on your site drive the most clicks from Google.
• If your pages are not being indexed, there are a number of issues that may be causing this.
• This means you may have problems with indexing, duplicate content issues, and loss of page rank.

Of all the actions we took I am convinced that the content audit was most effective. Every site is different and receives penalties for different reasons. But as Google’s updates constantly focus on content quality, I’d say this is the best place to start recovering from a penalty. We have only seen one SEO penalty over the years, on a site we had recently taken on. This site had a lot of over-optimized and repetitive blog articles, and a lot of spammy links. After discussing this with the developers, we found the website had been hacked.