One black hat technique uses hidden text, either as text colored similar to the background, in an invisible div, or positioned off-screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. This is in between the black hat and white hat approaches, where the methods employed avoid the site being penalized but do not act in producing the best content for users.

I will try to answer these questions in this post without using technical terms or advanced SEO practices and theories. We also found that, even though they didn’t generate lots of social media shares, “Why posts” and “What posts” tended to get linked-to fairly often. Just like that you have a nice list of places that you can go to get backlinks to your website. In my experience, a friendly reminder is usually enough to get most people to log into WordPress and add your link.

Advanced Strategies for Semantic SEO

When trying to rank for a term such as ‘shop’, using variations of the word on the page (shopping, shopped) will all be considered the same stem keyword by Google. Keyword prominence does work as a ranking signal if the theme of the page is aligned with the keyword. A type of self-competition that occurs when multiple pages from one website rank for the same query on a SERP.

Rank for more SERP features

• Internal links can be inserted on a page, in the main navigation menu, or in the sitemap.
• Trained on massive sets of data, LLMs (like GPT) can perform natural language processing (NLP) tasks, from translation to content production.
• According to studies, more than 70% of search engine users are more likely to click on one of the top 5 suggestions in the search engine results pages (SERPS).
• Artificial backlinks used to try to improve your site’s ranking can be considered a violation by Google and have a negative impact on your ranking.
• On-page SEO concerns the textual content of the pages, the images, the optimization of the HTML code, but also the structure of the site.

For many companies, SEO is critical to a successful digital marketing strategy. Crafting a great SEO strategy requires a strong understanding of a website’s core audience, offerings and goals. To keep improving, it’s crucial to measure performance using tools like Google Analytics or Google Search Console, watching for increases in organic search traffic and conversion rates.

Another SEO strategy that SEO experts utilize is optimizing a website’s semantic markup. Using semantic markup can help with getting rich snippets displayed in the search results page, such as extra text, review stars and even images. Rich snippets in the SERPs doesn’t have an impact on search rankings, but can improve CTR from search, resulting in an increase in organic traffic. Identifying the terms that searchers use in Google search and SEO Anomaly other search engines provide direction on what existing content can be optimized and what new content can be created.