But beyond that, you can add specialized tools to your tech stack as needed. Serpstat is an affordable all-in-one SEO tool with more data compared to Mangools. Then, you can make an even better, more optimized piece of content. Imagine you have a food blog and BHS Links want to share a soup recipe. You’d type a broad keyword like “best soup recipes” into KWFinder. This helps you focus on the right marketing channels for the trend.

Input a URL (either one of yours or a competitor’s) to gauge how many backlinks you’ve received—or that you need to in order to compete. Technical SEO refers to the efforts you make to improve your website behind the scenes, such as with page load speed, removing site errors and submitting your sitemap to Google. Improving all of these helps search engines find your website with crawler bots and gives visitors to your site a better user experience.

WooRank joins Forbes Advisor’s list of top SEO tools for a number of reasons, including simplicity, reliability and the actionable insights it delivers. WooRank’s interface was designed with ease of use in mind; the consensus in user reviews is that the platform is easy to navigate. KWFinder doesn’t have the massive feature collection you’ll find in a power tool such as Ahrefs or Semrush. Yet, KWFinder’s suite of SEO essentials makes it an ideal keyword tool for those on a budget. Ahrefs offers four pricing plansthat range from $108 to $374 per month when paid annually. If you prefer to stick with a month-to-month plan, your monthly payment will range from $99 to $999.

Moz.

Check plagiarism, rewrite an article, run a spell checker, count words or change text case. We’ve provided a video tutorial with step-by-step instructions, and our support team is available 24/7 to assist you whenever you need help. Its ease of use makes it a favorite for those without deep technical know-how, providing actionable insights in simple terminology. Dopinger is a USA-based marketing agency providing Digital Marketing, SEO and Web design services to clients around the world. Your website will be analyzed by Dopinger SEO Experts within the framework of SEO criteria.

And since it’s a relatively newer plugin, some users prefer longer-established tools. It also includes built-in tools for internal linking suggestions, 404 monitoring, and breadcrumbs – all directly in the WordPress dashboard. One of the biggest advantages is that all data comes directly from Google.

What are the Essential Features of SEO Tools?

MarketMuse’s AI-based guidance ensures that the content you create is comprehensive, authoritative, and relevant. By enhancing the relevance and depth of the content, MarketMuse can significantly improve the SEO success rate. With MarketMuse’s ability to recognize related content, users can create a robust, interlinked content strategy that can enhance the website’s domain authority. Additionally, RankIQ’s SEO tools are more basic and may not be suitable for larger enterprises that require advanced features.

• The interface is refreshingly clean—no more getting lost in a maze of complicated charts and graphs.
• If you want to take a more guided approach to learning SEO or training your entire team, check out the Moz Academy SEO Essentials Certification.
• And if a keyword is trending down, you can confirm if it’s a seasonal swing, or if you might want to update the content to target a new angle.
• Site Audit also provides information on how and why to fix each issue.
• Search engines are known to penalize websites that contain duplicate / similar content.

However, there are a few things to criticize about MarketMuse. Firstly, there is a steep learning curve to master the platform’s full range of features. MarketMuse offers training and support to help users overcome the learning curve and achieve their goals.